How blueberries ‘sell themselves’
Blueberries can literally sell themselves when they are of good quality and this is also clearly visible to the customer in the store.
The color of blueberries contrasts very well with the colors of the raspberries and blackberries. This is clearly visible in a mix packaging, but packaged blueberries do stand out even better alongside the individual packaged raspberries or strawberries and appeal to the customer.
Sales can also be boosted by offering companion items such as salads, yoghurt, crepes, shortcake or pie ingredients.